How do I get an exact color match for labels?

When a customer needs an exact color match for labels, we use “spot colors” to achieve the desired effect since they’re able to reproduce colors that are outside the gamut of ‘4 color process’ colors (CMYK = cyan, magenta, yellow, and ‘key’ black). To create spot color inks, we use the Pantone® Matching System (PMS), a standardized color reproduction system. If you don’t have your PMS color, you can research online using the Pantone color finder. It’s important to note, however, that digital color simulations aren’t a completely accurate representation of the physical Pantone Color Standards due to variations in screens. There are several ways to ensure you have the right PMS color like using Pantone’s formula guide, speaking with a Pantone product expert, or converting a CMYK color to the closest Pantone color using Adobe Illustrator – something our pre-press artists can do when preparing your label artwork for printing. With your PMS color, getting an exact color match on your custom labels is much easier. Learn more about spot color printing in our article!