What To Expect From Our Custom Labels White Paper
When customers walk down a store aisle or shop online, one of the first things they will notice about your product is the label. Once a first impression is made, it’s hard to change. That’s where upgrading your custom labels can help you attract new customers who may have overlooked your product for a more eye-catching competitor. In our custom labels white paper, we discuss a variety of label trends to help you see which label material, design, or printing technique will enhance your product and help increase sales.
Examples of trends covered in the white paper:
- Demand for shrink sleeve labels is increasing due to their shelf impact.
- More brands are using premium materials (e.g. foil and clear) and custom finishes to elevate packaging design.
- Film label materials’ growth rate is outpacing paper because of its aesthetic and performance advantages.