We’re always looking for the best ways to help our customers sell more product. After talking with other packaging industry experts about how competition on store shelves is driving changes, we spent some time researching emerging packaging trends our customers can use to grow their product sales. What did we find? Shrink sleeves are going to be key differentiators on store shelves – right where your customers are making their purchasing decisions. We believe this is the “next big thing” in product packaging.
Behind Its Growing Popularity
While shopping at the grocery store, I noticed a shift in the labeling of many household cleaning products. Instead of pressure sensitive labels for household cleaning products, many national brands are shifting to shrink sleeves labels.
What Shrink Sleeves Can Do For You
- Get your product noticed. Shrink sleeves provide a vibrant 360-degree billboard for your product – which is sure to stand out next to plain labels. Combine shrink sleeves with a uniquely shaped container for even greater shelf impact.
- Reduce product container costs. Shrink sleeves offer full container surface coverage making it possible for consumer product manufacturers to have an inventory of white containers and use shrink sleeves to add color, graphics and distinguish different product lines. This can help drive down container costs by eliminating the need for containers in multiple sizes/colors for a product line.
- Appeal to your customer’s safety concerns. With shrink sleeves, it’s simple to incorporate tamper-evident features by extending the sleeve up the neck of the container. Customers get a visual indication of tampering when the neck sleeve is damaged or removed.
- Keep your product looking its best. Since shrink labels are printed “inside out,” they have a built-in barrier against scratching and damage to your design. This keeps your product looking its best on the shelf and beyond.
Adding Visual Impact to Products
Shrink sleeves also have a few other advantages for labeling household cleaning products.
Many spray bottles are ergonomically shaped – for example, the hand grips on the bottlenecks on the above products. Shrink sleeves can be molded around distinctive package shapes.
When you look at national brand cleaning products on the shelf next to the store brand, it’s easy to see the instant visual impact vibrant shrink sleeves have. Take a look at two examples:
Which packaging jumps out at you? Considering that the average decision to pick up a product is made in less than 5 seconds, the full coverage graphics on the left bottle has the clear lead.
You can also use shrink sleeves to build in tamper-evidence in one easy label solution, possibly reducing your overall packaging cost.
Because the printed ink is actually inside the shrink sleeve, the graphics aren’t vulnerable to liquids. That means that the product maintains it’s distinctive look, even if the bottle gets wet with product or water. You can see that the store-brand labels above would easily peel off or be damaged should the product get wet.
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