Printed labels on containers and products are essential for product branding. However, due to external factors such as weather, dust, and more, products must be protected so the labels remain intact and presentable. This is where UV-coated labels come into play!
UV coating is achieved by applying a liquid-based varnish to a label that is then cured by UV light. The varnish is slightly thinner than a traditional laminate. The liquid-based coating can also be spot-applied, meaning you can choose which parts of your label to coat.
Do I need a UV-coated label?
Is your product overexposed to environmental and weather factors? UV coating provides an additional protective layer that makes the label more resistant to scratches, moisture, and general wear and tear. It also offers a shiny finish for your label, making colors more vibrant and the overall design more eye-catching.
UV Coating Provides a Quick, Applicable Solution to Products
UV coating is an affordable alternative to laminating.c. Its application is also fast and simple, making it ideal for large print runs where time efficiency is a priority.
Products that can benefit from this application include, yet they are not limited to:
- Retail products can include cosmetics, skincare, candles, and other items normally found on shelves or farmer’s market tables.
- Food and beverage products: bottled drinks, especially those displayed in refrigerators, can be used to prevent the label from condensing due to low temperatures.
- Promotional products and materials: UV coating is commonly found on brochures, flyers, and social media stickers to make them more visually appealing and durable. This material is beneficial because it protects the label or sticker from smudges or fingerprints.
Which UV coating should you choose?
Ultimately, the decision between which UV coating to use depends on the specific demands of the products. Consolidated Label Co. offers two types of UV coating: glossy and matte. By weighing the different advantages of each label, you can select the option that best meets your needs and ensures your labels look great and last long.
Glossy vs. Matte UV Varnished Labels
Although both labels serve the same protective purpose, there are several differences to consider when deciding between glossy and matte labels.
- Visual appearance and durability: if you’re looking for a high-shine finish that reflects light, glossy labels are your choice. They make colors appear more vibrant and designs more eye-catching. However, the Matte UV option is perfect if you’re looking for a subtle, non-reflective finish.
- Best for design portrayal: products with colorful or bold designs may shine better on a glossy label. In contrast, minimalistic or high-end products often benefit from the matte finish since it doesn’t reflect light.
- Product type and considerations: consider the entire outcome of your product and how much interaction the client will have with it. Glossy surfaces are more likely to show fingerprints and smudges, while matte labels may stand out less on shelves.
Is a UV-coated finish necessary for your business?
UV-coated labels are the perfect addition to your products since they protect environmental factors while enhancing their visual appeal. Consider your product’s specific demands, from a vibrant, eye-catching effect to a protective layer against environmental factors. Whether you choose a glossy or matte finish, your labels will be well-equipped to handle the challenges of the market, keeping your brand noticeable and your products protected.
