Can I use my manufacturer barcode to sell my product on Amazon?

Yes, Amazon allows sellers to use their manufacturer barcode to identify and track products. Fulfillment by Amazon (FBA) uses barcodes to identify and track inventory throughout the fulfillment process and each item you send to an Amazon fulfillment center requires a barcode.

There are two kinds of barcodes FBA allows sellers to use:

  • Manufacturer barcodes (eligible barcodes include GCID, UPC, EAN, JAN, or ISBN)
  • Amazon barcodes (ASIN or FNSKU)

By default, seller accounts are set by default to use the manufacturer barcode to track eligible inventory throughout the Amazon fulfillment process. Sellers can change this default barcode preference at any time. Sellers can change their barcode preference for each offer they create, as well as, their barcode preference for a product when they change a listing from Fulfilled by Merchant to Fulfilled by Amazon.

Not all inventory, however, is eligible for tracking with the manufacturer barcode. To be eligible, products must:

  • Be in new condition only
  • Have a single scannable barcode that corresponds to a single ASIN in the Amazon catalog
  • Not be expiration-dated
  • Not be consumable or topical products such as skin creams, shampoos, or cosmetics

(If the manufacturer barcode maps to more than one ASIN, an Amazon barcode is required.)

Amazon will identify the products that are not eligible and require an Amazon barcode when you create your offer. Amazon will, at their sole discretion, determine which products meet the eligibility requirements for using manufacturer barcodes. They reserve the right to disqualify products from using manufacturer barcodes that otherwise meet the above requirements.

Learn more about using the manufacturer barcode to track inventory and how to change barcode preferences with Amazon’s Seller Central resources.