Getting custom printed labels for your product is one of the most effective ways to grab customers’ attention, thereby increasing the chances of a sale. By customizing your labels to complement your packaging and brand, your products will have greater shelf appeal which means more customers will look at and buy your product. There are a variety of ways you can make your labels more eye-catching whether it’s through shiny materials, unique shapes, or quality artwork. If you want to take your product look to the next level, then shrink sleeve labels (often referred to as ‘shrink sleeves’) are an excellent option since they conform to the container’s shape with 360-degree graphics coverage. Whether you go with pressure-sensitive labels or shrink sleeves, it’s essential that you design your labels with your sales and branding strategy in mind.
Figuring Out Sales
Figuring out how to improve your product’s sales isn’t an easy task – especially since most consumers make their purchase decisions in a matter of seconds. There are things you can do, however, with your custom labels and packaging to make your product more likely to be bought. Over the years, we have seen certain things work better than others when it comes to making a labeled product sell better.
The following information was gathered from a variety of sources – label customers, graphic designers and sales experts – to help you get the most out of your labels and packaging, and potentially improve your product’s sales.
Pick a Container that Enhances Your Product
The container type (or packaging) you choose is an important factor if you want customers to be impressed by your product’s final presentation. The container’s color, material, shape, size and function can affect how your product and brand are perceived. There is a wide array of container types you can choose from so customers can be more apt to buy your product.
Consider a Professional Designer for Better Quality
The quality of your labels and packaging can impact your product’s overall appearance and what consumers think about your product. To help improve your product’s favorability with customers, we suggest you hire a professional designer with experience in your industry. Products that look professionally designed and made are more likely to gain consumer trust because the product’s quality will be better able to show through to the customer.
Don’t Forget About Shape and Size
After you’ve picked a container (and maybe started working with a designer), the next step is to determine the dimensions of your labels to see whether it can fit your logo, company info, nutrition fact table, etc. The size of your label matters because it can impact your text’s readability. Label size and shape can also change your graphics’ size & positioning, color appearance and application method.
Take Time to Create Your Message
The graphics, information and words you choose to put on your labels and packaging should be well crafted because they can attract or repel customers. Your message (slogan, company history, product description, etc.) can affect how well your product sells because quality artwork and copy can make target customers view your product more favorably which can potentially increase sales.
Select Colors that Targets Your Customers
Color psychology – the study of color’s effect on human behavior, mood and emotion – is commonly used by designers and marketers to better influence consumers’ buying behavior. As you consider the colors for your product’s appearance, you should choose colors that are appropriate to your company’s identity, market/industry and customer base. Whether bright or subtle, your label and packaging’s colors can impact consumers’ opinions about your product and create brand awareness that could lead to future sales.
Choose Your Materials Wisely
The materials you choose for your labels and packaging can enhance or diminish your product and affect consumers’ opinions about your brand. It’s best to choose materials that are of higher quality because damageable labels can lesson a product’s chances of being sold. Labels and packaging that are poorly made can possibly make some consumers question the brand’s legitimacy and cause a drop in product demand.
Engage Customers with Technology
Depending on your customers’ demographics, technology can be a great way for increasing brand awareness and creating conversations about your product. Give your customers a call-to-action by incorporating a website address, quick response (QR) code and social media icons so you can connect with them beyond the grocery aisle.
Your packaging is one of the first things consumers will notice about your product – especially those completely new to your brand. Shelf competition is more fierce than ever making the need for eye-catching labels and packaging an important aspect of sales. If designed and printed well, labels can complement any type of packaging so the product attracts a wider audience and potentially greater sales.