Bottles come in many shapes, sizes, and materials, which means there isn’t a one-size-fits-all approach when it comes to bottle labels. Besides the bottle itself, there are various factors to consider for successful labeling like your label specifications, environmental conditions, application method, and more.
Check out our video and bottle labeling tips below so you can rest assured that your custom labels will work with your product!
6 Steps for Labeling Bottles
Bottles are one of the most popular types of packaging due to their convenience, versatility, and visual appeal. They’re used in numerous industries, such as food, beverage, bath & beauty, household, and more. Bottles can be made from various materials like glass, plastic, and metal. There are even brands introducing paper bottles in their product lineup!
Whatever type of bottle you’re labeling, here are six steps you should follow to achieve a professional finished look:
1. Select a bottle before the labeling process
This might seem obvious, but it’s worth mentioning. Make sure to have an actual bottle selected before designing and ordering labels. If you get ahead of yourself with the labels before a bottle has been chosen, then you could end up doing multiple label revisions that cost you time and money.
2. Measure the bottle to determine label size
After selecting a bottle, the next thing you’ll need to do is measure the bottle to determine the appropriate label size. We have a handy label size calculator for round bottles to help you determine label dimensions that will fit your product.
3. Design the label artwork for optimal print results
Reach out to your printing company for label artwork specifications to help you or your designer set up the file properly for printing presses. For example, artwork should be designed in the CMYK colorspace, have a 1/16″ bleed on all sides, and use high-res images.
4. Use a label material that works with your bottle
We carry a wide selection of label materials to work with numerous products. It’s important that your label compliments your bottle’s material and functionality to achieve professional-quality packaging.
Clear labels are a popular option as they blend into bottles for a “no label” look. If your bottle will be squeezed, then it’s best to go with squeezable film labels that can be pinched without losing their original appearance. Contact us to explore our portfolio and receive guidance on which materials will pair best with your bottled product and label artwork.
5. Don’t forget about environmental conditions
Labeling the same bottle in different environments can yield varying results because external conditions, like cleanliness and temperature, affect label application. While it’s best to apply labels on a clean dry surface, that may not always be possible due to manufacturing processes.
Additionally, very cold or hot temperatures can make the label adhesive crystallize or melt. Communicate with your dedicated label rep what conditions your bottles will encounter throughout their lifespan to receive the best material recommendations.
6. Choose an application method
There are two main methods to apply bottles labels — by hand or machine. Hand application is inexpensive, but if you’re labeling many bottles, it can be time-consuming and prone to crooked or bubbled labels. Labeling equipment saves time and improves accuracy, however, training might be required to understand how to appropriately use it.
There are many types of equipment available, such as manual applicators, semi-automatic machines, and rotary labeling systems. Check out our tips for buying labeling equipment to ensure a smart purchase decision!
Boost Sales with Professional Labels
Packaging is the first impression that shoppers have of your product, which is why it’s vital that your bottle labels look professional to attract customers. From bottle selection to label application, take all of these factors into consideration to achieve a seamless labeling process.
For optimal results, partner with an experienced label company that will provide the capabilities and knowledge you need to successfully label your bottled product.
